SMS Chatbot


Switch from SMS Campaigns to a SMS Chatbot: Gain More Advanced SMS Features

  • What is a SMS Chatbot

  • Advanced SMS Features

  • Potential SMS use cases

SMS campaigns have high open rates but with so many companies using SMS nowadays, the problem is that people open messages - but don’t respond.

Some existing e-commerce companies simply use SMS's 94% open rates to send them a 10% abandoned cart coupon, but more can be done with SMS.

By utilizing a SMS chatbot that starts only when certain conditions are met, it allows your business to engage with patients at a higher rate while saving employee hours.

What is a SMS Chatbot?

SMS chatbots can be used to create automated flows that consist of single messages or AI chatbots.

Set up an SMS-based chatbot to automatically follow-up with a patient when it is time for their next checkup, or check in with them a certain amount of time after their procedure to make sure they are following proper steps to recover. SmartBot360 chatbots can be used to follow up on SMS or any other medium.

For example, a general SMS chatbot can schedule a follow-up wellness chatbot after one week, which can schedule an evaluation chatbot after two weeks. SMS automation has been successfully employed in other industries to maximize a customer’s LTV and revenue. Our goal is to make it easy to achieve similar success in the healthcare industry while ensuring the security and privacy of patient data.

With SMS chatbots, you are able to personalize messages or use it as a digital concierge to get more out of each message.

Despite there being great open rates, you can't expect someone to take action even if you think you sent them a great deal.

Advanced SMS features

Chatbot campaigns are essentially interactive SMS campaigns, where a chatbot analyzes patient messages and responds similarly to how a chatbot would on a website. This leads to higher engagement rates and powerful screening.

Current SMS campaigns are mostly used in other businesses to recover abandoned carts, blast deals, and just one-off messages where if someone responds, the chatbot just responds with the next message in line.

We believe and have developed our AI to analyze SMS messages and respond accordingly similar to if someone was to interact with the AI on the website chatbot.

SmartBot360’s platform can be used to create automated flows that consist of single messages or AI chatbots. For example, a patient screening chatbot can schedule a follow-up wellness chatbot after one week, which can schedule an evaluation chatbot after two weeks. SMS automation has been successfully employed in other industries to maximize a customer’s LTV and revenue. Our goal is to make it easy to achieve similar success in the healthcare industry while ensuring the security and privacy of patient data.

advanced Feature: Flags

You can automatically add flags/filters to contacts if they reach key points in a chatbot flow, and then filter contacts by flags to send tailored SMS messages.

Send a text requesting to leave a review to patients with a 'came in for an appointment 2 days ago' flag, or send post-procedure recovery instructions to phone numbers with a 'surgery 1 day ago' flag.

Flags can be used to improve follow-up flows by sending texts at the right time to increase engagement.


Download Case Study: BPD

Learn how Breast Pump Depot scaled their 1:1 consultations to thousands a month through automated SMS chatbot sequences by SmartBot360.

SMS Use Cases

  • Have a chatbot schedule another chatbot to follow up based on replies

  • Automate follow-up to keep business on top of patient’s mind

  • Improve treatment adherence

  • Have personalized chatbots follow up so that it does not seem like spam

  • Patients can type free text because the chatbot AI analyzes the message to understand and respond accordingly

  • Monitor health after visit

Follow-Up based on Quiz Results

Medical spas have many services, which patients may not know. A chatbot may automatically assign flags to users based on their interests and responses while interacting with the bot. Then, these flags can be used to send messages over the next few days about the corresponding services and answer 3-5 common questions regarding the service as a way to stay at the top of their mind

Pre-Visit Assessments

If you can filter your patients to those that have an appointment the next day, you can upload their numbers to SmartBot360 and start a chatbot campaign that reminds them of their appointment and asks if they can fill out a form to make their visit faster. Or if they text "How do I get there", the chatbot can respond with the address of your business.

Post-Procedure Recovery

If a patient had a procedure, you can enter their number and start a post-procedure follow-up chatbot to send a message after a number of days to make sure they are following recovery procedures, and answer common questions.

Employee COVID Screening

Having employees returning from a trip and going back to the office? You can schedule an SMS chatbot to ask COVID related questions and have the chatbot store the responses associated with their number.

Have a potential use case or wondering how you can use a chatbot campaign?

Set up an SMS-based chatbot to automatically follow-up with a patient when it is time for their next checkup, or check in with them a certain amount of time after their procedure to make sure they are following proper steps to recover. SmartBot360 chatbots can be used to follow up on SMS or any other medium.

SOLICIT HIGH-QUALITY PATIENT REVIEWS

Reviews help with improving visibility and conversion rates. When you schedule a chatbot to automatically message someone a few days after their visit, there is a higher chance of them leaving a review whether they are satisfied or unsatisfied. Use our chatbot to automatically message patients to leave a review a few days after their visit. SmartBot360’s AI allows for filtering of reviews by sending patients with positive experiences to a Google or Yelp page while sending a link to message customer support to get further support for their problem instead of having them leave a negative review

SCHEDULING A FOLLOW-UP CHATBOT

SmartBot360 chatbots can be set up to automatically follow up with patients depending on previous responses. If a dentist was to use a chatbot to ask patients if they have tooth pain and they respond with “yes”, it can automatically schedule another chatbot to follow up with appointment scheduling 1-3 days after their response. If they respond with “no”, the chatbot would schedule a follow-up 3-6 months later to check if they have tooth pain.


SMS Automation Examples

Medical Spa

Our medical spa customers typically use our chatbot to follow up with patients after their procedure to ensure they are following post-procedure care guidelines. As a specific use case, some medical spas were receiving negative Google reviews after patients received Botox because it typically takes a week before the results are maximized. The medical spa fixed this issue by employing SmartBot360 chatbots to follow up with patients one day after the procedure to check if they had any concerns or questions, and to educate them on the time needed before they see results. This effectively solved their main source of negative reviews. Another flow used is to follow up with patients a week after they come in to see if they have noticed results, and since it would effectively be the peak of their satisfaction, they would then promote another deal, and ask for a review.

Doctor’s Office

Our chatbots for doctor’s offices are mainly used to promote patient wellness and keep the healthcare practice on top of the patient's mind. Aside from scheduling checkups every six months to one year, flows can also be set to automatically follow up one day, one week, or three months after the patient came in to see if they noticed anything or if anything else had come up, and to schedule another appointment if they reply “yes”. Since patients always have needs during unexpected moments in their life, having a chatbot that prioritizes a patient’s concerns and keeping the practice on top of their mind is a good way to maximize a patient’s LTV.

Medical Device assistant

Consider a patient who receives a medical device to help them with their condition, for example, the device may be an insulin pump, a breast pump, a sleep aid device or a health smartwatch. An automated SMS-based chatbot can guide the patient through the process, and explain to them how to best use the device. A multi-day chatbot protocol can be designed to act like a personal health assistant. The chatbot can escalate to a human agent if necessary, or make consultation appointments.